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The Art of Staying Mysterious Chrome Hearts is one of the most fascinating examples in fashion of a brand that succeeds without traditional marketing. Instead of flooding social media with ads or trying to enter the TikTok space, Chrome Hearts continues to remain true to its exclusive identity. In a world where most brands are competing for attention and sending nudges every second, Chrome Hearts proves that staying quiet can be just, if not more, powerful. Richard and Laurie

Masterclass in Marketing What started as a small, niche sub-label turned into a cult-classic brand that instantly clicked with Gen Z. What makes Heaven so successful isn’t necessarily the apparel or aesthetic, but the digital marketing storytelling behind it. Marc Jacobs is a household name, cultural icon, and instantly recognizable to most, but what about Heaven...? Marc has established themself within the fashion community since the inception of his brand in 1984, being the